OUR HISTORY

STRONGER PROTECTION SINCE 1986

 

Originally introduced in 1986, Dura Lube® was initially conceived as a specialized engine lubricant tailored for the trucking industry. The positive feedback and reports regarding its exceptional attributes prompted a strategic decision to expand its market reach to the general automotive consumer segment.

In the spring of 1992, Dura Lube® was officially introduced to the retail market, and its popularity and dedicated consumer base have remained steadfast throughout its four-decade history of assisting consumers in maintaining the reliability and performance of their family vehicles.

Dura Lube® stands as the premium engine lubricant brand, offering a comprehensive solution that extends beyond mere oil treatment. While competitors may reduce their product sizes and make exaggerated claims about increased performance, Dura Lube® continues to provide the same exceptional product that has earned its reputation for reliability and effectiveness.

 

 


RACE BORN 🏁 

Dura Lube® was a corporate sponsor of NASCAR, providing title sponsorship for two Winston Cup races and primary sponsorship for the Dura Lube® NASCAR Busch Grand National Race Car.

Dura Lube® sponsored NASCAR Winston Cup Series races, including the 1996 Dura Lube 500, the Dura Lube®/Kmart 300 at Phoenix International Raceway, the Dura Lube® 400 at Rockingham Speedway, and the 2001 Dura Lube® 400, among others.

 

DURA LUBE® SPONSORED DRIVERS:

 

Dura Lube Sponsored NASCAR Drivers #64 Dick Trickle, #25 Jeff Finley, #25 Kenny Wallace, #10 Phil Parsons

NASCAR #64 Dick Trickle, #25 Jeff Finley, #25 Kenny Wallace, #10 Phil Parsons

MAINTAINING & PROTECTING YOUR INVESTMENT

Maintaining and protecting your vehicle is crucial for its longevity. Dura Lube® offers comprehensive solutions to safeguard your engine. Our patented SR3® technology provides an additional layer of surface lubrication, effectively preventing oil sludge and degradation.

Dura Lube Engine Treatments reduce friction and heat, preventing premature wear on vital engine components. It helps improve engine efficiency, leading to smoother performance and extended engine longevity. Unlike conventional oil additives, Dura Lube bonds to metal surfaces, ensuring protection even during cold starts and high-stress driving conditions.

Dura Lube Fuel Treatments clean and protect the entire fuel system, removing carbon deposits, improving fuel combustion, and restoring lost power. These treatments enhance fuel economy by optimizing engine performance, making them ideal for drivers looking to maximize mileage and reduce emissions.

For consumers, the benefits are clear: improved engine durability, better fuel economy, reduced maintenance costs, and enhanced vehicle reliability. Whether you want to protect your investment, boost performance, or save money at the pump, Dura Lube products deliver proven results. Trusted by mechanics and car enthusiasts alike, Dura Lube is a smart choice for anyone serious about engine and fuel system care. Run Better, Longer™ with Dura Lube.