Dura Lube® is the premium brand for your engine. We don’t just treat the oil, we treat the engine. While the competition is cutting their bottle sizes and claiming to do more Dura Lube® still offers the same great product.
MAINTAINING & PROTECTING YOUR INVESTMENT
It is essential to maintain and protect your vehicle. Dura Lube's got you covered in more ways than one. Keep your engine protected with our patented SR3 technology, creating an extra layer of surface lubrication, while preventing oil sludge and degradation.
STRONGER PROTECTION SINCE 1986
Originally introduced in 1986, Dura Lube® was intended as a special engine treatment for the trucking industry. Incredibly, the reports began to come in on Dura Lube®'s amazing attributes. Because of these reports, a decision was made to bring the product to the general automotive consumer market.
Dura Lube® was rolled out to the retail industry in the spring of 1992, and its popularity and loyal consumer base continue to thrive into its third decade of helping consumers maintain their family vehicles.
Dura Lube® was one of NASCAR's corporate sponsors, which included Title sponsorship of 2 Winston cup races and a primary sponsorship of the Dura Lube® NASCAR Busch Grand National Race Car.
Dura Lube® sponsored NASCAR Winston Cup Series races, such as, 1996 Dura Lube 500, the Dura Lube®/Kmart 300 at Phoenix International Raceway, the Dura Lube® 400 at Rockingham Speedway and the 2001 Dura Lube® 400 to name a few.
Dura Lube® also sponsored drivers: #64 car Dick Trickle, #52 Jeff Finley, #25 Kenny Wallace and #10 car Phil Parsons.