William Beichner has twenty five years of consumer products experience. During the past fourteen years he has served in an officer capacity of several major consumer products companies. Mr. Beichner is currently President, CEO of Into Great Brands which markets the DuraLube and MotorKote brand of additives worldwide.

Prior to Into Great, Mr. Beichner served as CEO of Lawman Armor Corporation, a manufacturer of various safety and security products marketed to retailers throughout North America. While at Lawman, Mr. Beichner significantly increased revenue and shareholder value by reducing acquisition costs, securing licensing agreements, and directing the sales and marketing efforts in North America. He launched several successful line extensions, and completed one competitive acquisition. Mr. Beichner successfully moved the manufacturing efforts to China, resulting in a 38% reduction in direct manufacturing costs.

Prior to Lawman Armor, Mr. Beichner served as President of Winner International, makers of the brand leading consumer products company "The Club". He was recruited by Winner to turn around a rapidly declining revenue base. He managed to stabilize and ultimately grow the revenue by reducing trade spending and initiating tight internal controls of accounting accrual reporting to the P&L. He successfully completed a major acquisition of a competing product line. He also launched "The Club" brand into the Padlock and Self Defense Spray Categories. These product launches were so successful that "Home Improvement Executive" recognized "The Club" as the number three padlock brand in North America.

Prior to Winner, Mr. Beichner served as Vice President of Sales of the Quaker State Consumer Products Group. He was responsible for the management of seven major brands with approximately $200 million in revenue. He was given the Employee of the Year Award for accomplishments during 1996. In 1995 Mr. Beichner successfully led a synergistic merger of sales forces between Slick 50 Products Corporation and Blue Coral Waxes and Polishes.

Mr. Beichner earned a B.S. Degree in Business Administration from La Roche College in Pittsburgh, PA. He was a former board member of Lawman Armor Corporation. He has also served on the board of Run Rite Automotive Chemical Company and was a former board member of The La Roche College Board of Reagents.